Our guiding principles
We passionately believe that businesses can operate fairly and equitably to positively impact society. At Moodi, we strive to make a valuable contribution to all communities we serve and source from.
We aim to have clear visibility over our supply chain, sourcing directly from suppliers where possible. Direct trade helps ensure local growers get reliable incomes and good working conditions. These benefits often filter through into the communities where the ingredients are grown.
Ashwagandha supplier spotlight
Based in India, Ixoreal Biomed complies with international labour and certification standards. They make a conscious effort to employ women farmers, giving them opportunities to earn an income and learn new skills, including in business management. To enable this, Ixoreal Biomed supports schooling opportunities for their children.
We manufacture our product in Auckland, New Zealand, where Moodi is based. Local manufacturing enables us to have direct relationships and conduct site visits to see practices and standards first-hand. You might even catch some behind the scenes footage on our TikTok!
Our manufacturer adheres to all New Zealand employment laws and health and safety regulations which provide workers with protection. They are a well-respected employer, and some of their employees have been with the business for over 20 years!
Diversity, equity and inclusion
We strive to embody these values both within Moodi and our wider community. Our Co-Founder, Kate, is very passionate about this space. You can read more about her work here.
Alongside creating an inclusive culture, the best way to get more voices heard is by opening more seats at our table. Moodi is women-owned and led by our Co-Founder Kate, and it is of utmost importance to us that our team remains diverse as we grow.
Changing the way wellness is marketed
Our mission is to redefine the future of women’s mental wellness. We believe that brands use their marketing channels and products to emphasise how women should look rather than how to improve mental wellness. We aim to break free of these narratives and help our women-centric community feel their best.
Long-term, we aim to partner with initiatives creating change in this space. For now, our Co-Founder, Kate, serves on the Advisory Board of a university women’s group and volunteers her time to champion other young women in business and law.
We want this to be an open conversation as we continuously grow and evolve. We encourage you to get in touch with recommendations on how we can make Moodi a safe and inclusive space for you.